Social Media Marketing: Facebook, Instagram, YouTube & SEO

Build integrated Facebook, Instagram, YouTube, SEO, and analytics skills.

  • 4.7 (26 reviews)
  • 52 students
  • 1 Hour
Course Preview Image Advanced Beginner

About This Course

Build practical social media marketing skills across leading digital platforms. This course connects content, advertising, SEO, analytics, and compliance.

Master Facebook, Instagram, and YouTube marketing through structured lessons. Explore audience psychology, paid advertising, optimisation, and attribution.

Complete a capstone project using integrated campaign thinking. Develop strategies suited to brands, clients, and professional teams. Local platform rules and legal requirements may differ.

More About this Course

What Is a Social Media Marketing Course?

Social media marketing training explains strategic digital audience engagement. It connects content planning, platform tools, advertising, and performance analysis.

This course also integrates SEO and cross-channel campaign measurement.

Who Should Take This Social Media Marketing Course?

These learners can benefit:

  • Aspiring social media marketers

  • Marketing and communications employees

  • Small business owners

  • Freelancers and content creators

  • Agency and campaign support teams

  • Career changers entering digital marketing

Basic platform familiarity helps, but remains unnecessary.

What Does the Course Cover?

The course covers Facebook, Instagram, YouTube, SEO, analytics, and strategy. It also examines monetisation, attribution, compliance, and emerging technologies.

The detailed Curriculum appears above. Related short-form strategies appear within our TikTok marketing course.

Why Is Social Media Marketing Important for Organisations?

Poor campaigns can waste budgets, weaken trust, and confuse audiences. Unclear disclosures may also create advertising compliance risks. (Federal Trade Commission)

Accurate attribution helps teams understand meaningful campaign contributions. Structured measurement supports stronger planning and resource decisions. (Google Help)

What You'll Learn

By completing this course, learners will be able to:

  • Identify core digital marketing frameworks and consumer motivations.
  • Explain Facebook and Instagram business growth principles.
  • Apply audience targeting across paid social campaigns.
  • Analyse YouTube algorithms, keywords, and video performance.
  • Compare organic, paid, and search-led marketing approaches.
  • Evaluate analytics, attribution, ROI, and compliance indicators.
  • Develop integrated content strategies across multiple digital channels.
  • Demonstrate strategic planning through a structured capstone project.

Requirements

No prior formal marketing qualification is required. Basic digital confidence supports faster practical application.

Marketing staff, business owners, creators, and freelancers can benefit. Previous campaign experience remains helpful, but unnecessary.

Learners should have:

  • Interest in applying learning professionally
  • Interest in social media marketing
  • A device with internet access
  • Desktop or laptop access recommended

Certification

Certification

After completing the course, learners will receive a Certificate of Completion from Global Safety Academy.

This certificate demonstrates completed learning across strategy, platforms, analytics, and compliance. It does not replace professional certification or workplace-specific assessment.

Compliance and Regulatory Alignment

This course supports awareness of:

  • FTC Endorsement Guides for truthful influencer disclosures. (Federal Trade Commission)
  • GDPR principles governing personal data and audience targeting. (European Commission)
  • UK direct marketing and electronic communications guidance. (ICO)
  • EU Digital Services Act advertising transparency requirements. (European Commission)
  • YouTube monetisation and advertiser-friendly content policies. (Google Help)
  • UK advertising recognition principles for influencer marketing. (ASA)

Career opportunities

This course can support professionals moving towards roles such as:

  • Social Media Coordinator
  • Digital Marketing Assistant
  • Content Marketing Executive
  • Social Media Advertising Specialist
  • YouTube Marketing Assistant
  • SEO and Analytics Assistant
  • Campaign Support Executive

This course strengthens knowledge supporting junior and developing marketing roles. It does not guarantee employment or regulated professional status.

Course Curriculum

5 sections 1 Hour
▶ 1.1 Evolution of Marketing
▶ 1.2 Core Frameworks
▶ 1.3 The UK Digital Marketing Landscape
▶ 1.4 Consumer Psychology
▶ 2.1 Facebook for Business
▶ 2.2 Instagram Growth
▶ 2.3 Advertising Ecosystem
▶ 2.4 Compliance & Best Practices
▶ 3.1 YouTube Channel Setup
▶ 3.2 YouTube Algorithm & Video SEO
▶ 3.3 Monetization & Advertising
▶ 3.4 Integrating SEO & YouTube
▶ 4.1 SEO Fundamentals
▶ 4.2 Advanced SEO
▶ 4.3 Analytics & Attribution
▶ 4.4 Measuring ROI & Compliance
▶ 5.1 Content Strategy & Storytelling
▶ 5.2 Advanced Campaign Design
▶ 5.3 Emerging Tech & Trends
▶ 5.4 Capstone Project

Frequently Asked Questions

Social media marketing training explains strategic digital audience engagement. It connects content planning, platform tools, advertising, and performance analysis.

This course also integrates SEO and cross-channel campaign measurement.

These learners can benefit:

  • Aspiring social media marketers
  • Marketing and communications employees
  • Small business owners
  • Freelancers and content creators
  • Agency and campaign support teams
  • Career changers entering digital marketing

Basic platform familiarity helps, but remains unnecessary.

The course covers Facebook, Instagram, YouTube, SEO, analytics, and strategy. It also examines monetisation, attribution, compliance, and emerging technologies.

The detailed Curriculum appears above. Related short-form strategies appear within our TikTok marketing course.

Poor campaigns can waste budgets, weaken trust, and confuse audiences. Unclear disclosures may also create advertising compliance risks. (Federal Trade Commission)

Accurate attribution helps teams understand meaningful campaign contributions. Structured measurement supports stronger planning and resource decisions. (Google Help)

Student Reviews

4.7

26 reviews

5 star
85%
4 star
12%
3 star
2%
2 star
1%
1 star
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